The History

Tissot has continually surprised and delighted customers with its product innovation - from 1853 to the present day. A relentless pioneering spirit led the company from its foundation in the small Swiss Jura town of Le Locle, to a presence in 150 countries.

Form day one, Tissot was also dedicated to taking its innovations to destinations well beyond the Swiss borders. In 1858, the founder's son, Charles-Emile Tissot, left Le locle for Russia and successfully sold Tissot savonnette pocket watches across this huge and influential empire.

Over the years many key figures have owned Tissot watches, including Carmen Miranda, Elvis Presley, Grace Kelly and Nelson Mandela. Today's brand ambassadors are Michael Owne, Danica Patrick (a female IndyCar driver) and Nicky Hayden (World Champion MotoGP rider).

The Company

Tissot, the 'Innovators by Tradition', has been pioneering craftsmanship and innovation since 1853. Today Tissot is a member of the Swatch Group, teh world's largest watch producer and distributor.

With a broader, more versatile range of high-quality timepieces at an attractive price that any other Swiss watch brand, Tissot also expresses its commitment to 'democratic luxury'.

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